Now it's time to do some early analyzing on the lore based on the information we have thus far (which is very little).
- Universe? Is it going to be the same as in Dark Souls?
- Time of events?
If I'd approach it being in the same universe as Dark Souls, the places would be different. Time too. I'd guess the time of events should be before the one in Dark Souls. As there was variable endings, I wouldn't like to think that the game developers would cut the other ending completely out. And the events in dark soul's plot were in such dramatic propotions (fate of the world) that if the happenings would be after the ending of Dark Souls' then it would have a huge impact on the looks of the world etc.
Random guesses would be that the time of events would be around the time of war against the dragons, or time when Gwyn ruled and the light started to fade (before he sacrificed himself).